Welcome To Episode #140 of the Amazon FBA Private Label Show Podcast!
In this episode I chat with Greg Mercer from Jungle Scout where Greg and I share tips and Amazon Q4 strategies to help you succeed.
Listen to this Amazon FBA Podcast!
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Maximizing your Holiday Sales - Amazon Q4 Tips with Greg Mercer EP140
If you want to have a wildly successful Q4 selling on Amazon then you need to have a strategy and a plan to maximize sales and profit. Amazon just gets bigger and better every year and this Q4 selling season will no doubt be the biggest ever. The opportunity for Amazon sellers to absolutely crush it and make tons of money is all right in front of us. In this episode I am joined by Greg Mercer from Jungle Scout where we break down and share important Amazon Q4 Tips and strategies to help you maximize sales and profit.
IMPORTANT DATES:
- Black Friday - November 29th
- Cyber Monday - December 2nd
- November 6 - for Black Friday and Cyber Monday
- December 3 - for the holiday gift-giving season
KEY TAKEAWAYS FROM PODCAST
GET SMART WITH INVENTORY
One of the most important components of having a successful Q4 is to have a strategy around your inventory. You need to find a fine balance of having the right inventory in order to maximize profits. If Amazon sellers have too much inventory stored at Amazon FBA then you will eat up all your profits with the sky high storage fees that Amazon charges in Q4. If you don't have enough then you could run out of stock in the middle of the madness and lose out on sales and profit as well which is no fun.
- Analyze your products historical sales data to determine how much inventory you will need to be comfortably in stock
- If this is a new product then analyze your competitions historical sales data
- Consider storing your inventory at an off-sight warehouse and then drip feeding it into Amazon FBA as needed.
- Or store inventory at your house if possible and drip feed into Amazon FBA as needed
OTHER KEY POINTS
- If you have a gift-able item then consider optimizing your listing to highlight that.
- Add pictures to showcase your item in a holiday setting
- Consider adding video to highlight that your item makes a great gift for the holidays
- Update your sales copy to highlight that it makes a great gift
- Tighten up your Amazon PPC ads campaigns NOW
- Consider increasing your PPC spend during key times during Q4
- Expand your campaigns and cast a wider net
- Make sure you are running coupons and appropriate promotions as customers are deal shopping
- Build your own email list or Many Chat audience to drive traffic to your offers
- Raise your prices if your competition runs out of stock so you can maximize profits
- Increased sales and traffic on Amazon usually stays strong well into January and February
- Make sure to place your inventory orders at the end of December to ensure orders are completed before suppliers shut down for Chinese New Year
Having success in Q4 on Amazon is all about preparation. Put the work in now and reap the rewards later. When you use a platform like Amazon FBA they will take care of the heavy lifting for you. So after you get done listening to this podcast I would recommend you sit down in silence and sketch out a plan of attack. Then immediately take action on one of those action points to build momentum.
To your Q4 success!
GREG MERCER - JUNGLE SCOUT
Greg Mercer is and Amazon seller and the founder of Jungle Scout. Greg and his team at Jungle Scout have been a very valuable asset to the Amazon seller community for many years. Check out the Jungle Scout training resources for more in depth content and knowledge.
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RESOURCES MENTIONED IN THIS EPISODE:
ManyChat – This is the number one chat bot platform for Facebook Messenger marketing. You can use Many Chat to help you build audiences to help you launch products and get reviews. When you have a ManyChat audience you have a powerful asset that you can keep using to help you build and grow your business. Messenger open rates are typically over 80% compared to about 20% for e-mail.
Jungle Scout Chrome Extension – An piece of software that allows you to quickly do product research on Amazon like a pro. The Jungle Scout chrome extension has saved me TONS of time when looking for new product ideas. It’s a MUST for anyone who is getting started in selling physical products on Amazon. I highly recommend Jungle Scout and it’s the first tool I ever purchased years ago when I first got started.
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