Welcome To Episode #25 of the Amazon Private Label Show Podcast!
In this episode I give you my top 6 mistakes to avoid when selling private label products on Amazon.
Listen to the podcast to get started now!
MY TOP 6 MISTAKES TO AVOID WHEN SELLING PRIVATE LABEL PRODUCTS ON AMAZON - EP 25
In this episode I walk you through some common but big mistakes that sellers often seem to make when selling private label products on Amazon FBA.
Many of these mistakes can be avoided.
So get up to speed with the podcast on how to avoid the mistakes.
6 BIG MISTAKES TO AVOID:
- PICKING A PRODUCT THAT EVERYONE ELSE IS
SELLING
- Watch the review groups to study what others are selling
- Avoid case study products – Don’t be that guy
- You must dig deeper. Go beyond the best sellers list.
- PICKING ITEMS WITH TOO LITTLE OF DEMAND
- Unique is great but there needs to be a market large enough
- Track with tools like Google trends, camel, and other on my resources page
- Use Jungle Scout to quickly check general demand
- *Reference this link/video for more on Jungle Scout <========
- NOT DIFFERENTIATING YOUR PRODUCT IN ANY
WAY
- Be different and stand out
- Address the customer reviews
- Improve the product and make better. Competition is a great thing.
- FAILING TO PROPERLY USE PPC
- You can crush your competition with better PPC campaigns
- Learn it and commit to it or hire someone
- Use the data to fine tune your listings and keywords
- FAILING TO GET AN INSPECTION
- What happens if the product shows up bad upon delivery?
- GETTING SHINY OBJECT SYNDROME
- Stay focused on these things… Conversions, reviews, customer service
- Don’t worry about ANYTHING else (Facebook, Shopify, etc…)
- The party is on Amazon. It’s all you need to worry about right now
Not a member of the Facebook Mastermind group yet?
If you haven't yet listened to Episode 3 where I talk about "How To Find A Winning Private Label Product" then please do that as well.
Check Out Episode 3 of The Private Label Podcast
Check out my Quick Start Guide To Finding A Winning Private Label Product <===Click Here
SUBJECT TIMES ON PODCAST:
[X] - TO LEAVE A REVIEW CLICK HERE
[4:10] MISTAKE 1
[6:55] MISTAKE 2
[9:00] MISTAKE 3
[11:30] MISTAKE 4
[13:45] MISTAKE 5
[15:15] MISTAKE 6
[19:05] SUBSCRIBE TO THE SHOW
[19:05] JOIN THE FB GROUP
RESOURCES MENTIONED IN THIS
EPISODE:
Jungle Scout – An awesome plug
in that allows you to quickly do product research on Amazon like a
pro. Jungle Scout has saved me TONS of
time when looking for new product ideas. It’s
a MUST for anyone who is getting
started in selling physical products on Amazon. I highly recommend
Jungle Scout!
SEE MY JUNGLE SCOUT REVIEW HERE:
SAVE 10% BY USING THIS SPECIAL LINK –>PLS LISTENER DISCOUNT
Amasuite 4 – This is a great all purpose suite of tools that Amazon sellers need to win. It is much more than just product research and will save you tons of time and frustration in the process of research and more. If you are serious about building your Amazon empire then check it out.
Camel Camel Camel – Track the price and BSR history of an amazon product listing. Totally FREE to use.
Google Trends – Check to see if the product is a season trend or a growing trend. Totally FREE to use.
For all other resources and tools that I use in my Amazon business please see the resources link.
SUBSCRIBE TO THE SHOW!
I NEED YOUR HELP!
If you felt you got any value out of this podcast, then please support me with an iTunes review. It's simple to do! Just click here to head to iTunes and leave an honest rating and review of the podcast. Every review helps!
MY TOP 6 MISTAKES TO AVOID WHEN SELLING PRIVATE LABEL PRODUCTS ON AMAZON - EP 25
Welcome To Episode #24 of the Amazon Private Label Show Podcast!
In this episode I answer 4 questions from Amazon FBA sellers and listeners of the Private Label Show Podcast.
It's gonna be awesome!
In this episode I answer 4 great questions from Amazon FBA sellers.
If you have a question that you would like answered on a future podcast episode please join the private Facebook mastermind group to submit your question.
Lets get started!
QUESTION 1 - Luis
Hi Nick, first of all, awesome show! In terms of questions, I am about to have my first shipment delivered to FBA and I am trying to figure out the product photo strategy. Do I try to take the shots myself (using a white background) or go to a pro, if latter, any suggestions?
ANSWER -
- Hire a professional every time no matter what unless you have the skills to pull it off.
- Ask your supplier if they have a photographer on site to assist with images.
- Head to Fiverr.com or Upwork.com to hire a skilled photographer that knows how to shoot Amazon images.
- Look into other professional services such as Upgradedimages.com
QUESTION 2 - Garrett
Are all inspectors equal? What qualifications and/or requirements are important when getting an inspection?
ANSWER -
- Go for experience when your product is complicated or sensitive.
- If you have an electronics item or specialty item then spend more on a specialized inspection company.
- If the product is basic go for lower priced ones.
- Test the communication with the inspection company first.
- Look for how many years they have been in business and try to find reviews.
- I use Frontline and love them. Recently tried Richforth and not loving them.
- Use Alibaba to book the inspection for the best deals.
QUESTION 3 - Jonathon
I think my biggest question right now is how and where to organize effective giveaways (or selling for $1.00). For example, if I want to give away 200 products over a 10 day period, how would you organize that and get it in front of the freebie seekers?
ANSWER -
Here is my strategy for giveaways. Give away 10 codes personally in Facebook review groups that you can post to. They know the drill. Follow up personally with them or have a VA do it.
After you get some reviews come in… Do a blast with a review service that meets your needs. I love GetBSR.com and regular Facebook review groups. Let them handle the rest. If you want a 10 day package you might need to negotiate for custom pricing. Or you can purchase the services of 2-3 blast or review groups to coordinate a longer promotion.
Bottom line... Pay someone else to worry about organizing your launch.
Question 4 - Ross
Hi Nick just caught up on all episodes and keen for more. As an international and looking to land my first product direct to Amazon via air (just receiving samples to Australia) two queries are UPS and DHL custom agents as well as freight forwarders ( just need some direction on what input from me to get through customs). Also can you recommend a 3rd party fulfillment agent in the US that could prep for delivery to Amazon at reasonable rates? ( I assume also once in the US UPS Amazon shipping rates kick in hopefully). Thanks Nick ps.. I love your intros on the pod casts they make me smile, boom and how the heck are ya - choice, cheers
ANSWER -
- Ask your supplier what their options are first. Get quotes.
- UPS/DHL will call you once the items hit US to verify. –
- Consider getting an EIN number
- I use WTC Logistics to handle my shipping from China to the US where they handle everything. (get a quote from Holly at holly.liao@wtclogistics.com)
- If you are looking for prep services or full service then check out the following sites
- http://fbaforward.com/ - full service
- https://fbainspection.com/ - receive and prep and forward
- For a short article that details more important information for International sellers then click the link below
- http://importdojo.com/how-to-import-to-the-us-for-international-sellers-ship-to-amazon-directly/
Not a member of the Facebook Mastermind group yet?
If you haven't yet listened to Episode 3 where I talk about "How To Find A Winning Private Label Product" then please do that as well.
Check Out Episode 3 of The Private Label Podcast
Check out my Quick Start Guide To Finding A Winning Private Label Product <===Click Here
SUBJECT TIMES ON PODCAST:
[2:35] I-TUNES REVIEW - TO LEAVE A REVIEW CLICK HERE
[4:50] QUESTION 1 ABOUT PHOTOS
[9:45] QUESTION 2 ABOUT INSPECTIONS
[17:15] QUESTION 3 ABOUT GIVEAWAYS
[25:40] QUESTION 4 ABOUT SHIPPING
RESOURCES MENTIONED IN THIS
EPISODE:
Fiverr – A great site to use to find freelancers with all sorts of skills.
Upwork – A great hub that connects you with tons of freelancers to do all sorts of work. Use this site to find a great photographer.
Upgraded Images – A very high quality image studio that is perfect for Amazon sellers in need of images. They understand what sells on Amazon and can help you create winning product images
Get BSR – A good site to be able to get some high quality reviews for you products. The site doesn’t look like much but I assure you it is legit and works well.
Facebook Review Group – A Facebook review group that connects you with people who want to review your product.
For all other resources and tools that I use in my Amazon business please see the resources link.
SUBSCRIBE TO THE SHOW!
I Need Your Help!
If you felt you got any value out of this podcast, then please support me with an iTunes review. It's simple to do! Just click here to head to iTunes and leave an honest rating and review of the podcast. Every review helps!
Listener Questions Answered I Amazon FBA I Private Label Show Podcast EP 24
Welcome To Episode #23 of the Amazon Private Label Show Podcast!
In this episode I walk you through how I am using Instagram to grow my Amazon FBA private label business. I am going all in on Instagram the rest of this year to drive sales, grow my email list, and build my audience.
How I Am Using Instagram To Grow My Amazon FBA Business - PLS 23
I am BIG on Instagram right now. It's one of the only social media platforms that I am focusing in on at the moment to help grow my private label product brand.
In this podcast episode I walk you through how I am currently using Instagram to help build my Amazon FBA business and my audience.
My goal is to have over 100,000 followers by end of 2016.
Why Instagram?
- My Audience is there - over 400,000,000 users total on Instagram
- It’s visual
- You can covert eyeballs to sales
- Good way to build email lists
How I am using it
- My VA schedules all posts once a week using (CrowdfireApp)
- We post fun and engaging content 3+ times a day
- Encourage others to comment, like, tag/share
- Comment and interact with others
- Learn the hashtag game
- All about emoji’s
- Use Canva.com to create posts
General usage rules to drive traffic
- Instagram allows you to list one link in your BIO. BIO should be cool and interesting
- Can send them to your Amazon page or shopify website or email opt in
- Can run ads with Facebook ads thru Instagram
- Can feature an image of your product with a coupon code and tell them to check link in BIO
Tips to build following fast **** This is the secret sauce
- Find top influencers in the niche and ask them to shout you out or feature your product
- Use Famebit
More Resources
Jab Jab Jab Right hook – Gary Vanderchuk book about social media
How a 16 year old kid is crushing it with Instagram
Not a member of the Facebook Mastermind group yet?
If you haven't yet listened to Episode 3 where I talk about "How To Find A Winning Private Label Product" then please do that as well.
Check Out Episode 3 of The Private Label Podcast
Check out my Quick Start Guide To Finding A Winning Private Label Product <===Click Here
SUBJECT TIMES ON PODCAST:
[X] I-TUNES REVIEW - TO LEAVE A REVIEW CLICK HERE
[2:00] WHY INSTAGRAM
[9:30] HOW I AM USING INSTAGRAM
[6:30] GENERAL WAYS TO DRIVE TRAFFIC
[11:30] THE SECRET SAUCE
[15:00] GREAT RESOURCES
RESOURCES MENTIONED IN THIS EPISODE:
Shopify – Take your Amazon business to the next level and start a Shopify store to start selling on your own website. This is the platform I use as it’s simple and can link to you Amazon FBA account.
For all other resources and tools that I use in my Amazon business please see the resources link.
SUBSCRIBE TO THE SHOW!
I Need Your Help!
If you felt you got any value out of this podcast, then please support me with an iTunes review. It's simple to do! Just click here to head to iTunes and leave an honest rating and review of the podcast. Every review helps!
How I Am Using Instagram To Grow My Amazon FBA Business- AMAZON PRIVATE LABEL SHOW PODCAST EP 23
Welcome To Episode #20 of the Amazon Private Label Show Podcast!
In this episode I will cover some important do's and dont's when it comes to your Amazon sales page. I will also give you some of my top tips to help you improve your Amazon product page and increase your conversions. These simple tips and ideas will help you convert more and make more money!
Lets get started!
TIPS TO IMPROVE YOUR SALES PAGE - AMAZON PRIVATE LABEL SHOW PODCAST EP 20
As an Amazon private label seller you know that a high converting product sales page is extremely critical to your success.
Lets talk about the makeup of the sales page.
Specifically the Title, Bullets, Images and description.
Not getting serious about each one of these critical components of your Amazon sales page can cost you big time.
Leaving money on the table sucks.... So don't be that person that neglects this.
Each section of your Amazon sales page should be optimized.
Always be testing and updating to maximize conversions and sales.
Here are a few general rules that Amazon says you should be following.
GENERAL RULES: No promotional messages, No directing to website, no symbols, Follow the character limits, Each word should be caps in the title, no all caps in title
These are clearly just a few rules for you but I highly recommend you check out your Amazon category style guide for all of your specific guidelines.
It's important you know the rules and work to keep in compliance with the rules to avoid penalty from Amazon.
10 TIPS I TALK ABOUT IN PODCAST:
1. Title is used for keyword ranking. Ensure your top keywords are in here. No need to over do. If in title don’t put in your back end search terms.
2. As you run pay per click you will get knew keyword data – use NEW hot converting keywords and put them in your title
3. Check to make sure your listing is online daily. It might get suppressed if you don’t follow the rules.
4. Write numerous headlines/titles and say out loud.
5. Bullets.. Don’t clutter or write a book here. Should be clean
6. Description should have a call to action ALWAYS
7. Hire someone to do the photos! Use all 9 spots, get extra images
8. Create and use promotion box – 2 for, 3 for, 4 for
9. Save your entire listing in case you need it later
10. Always be testing and tracking changes
LETS KEEP GOING HERE..
TITLE: 200 characters max, No promotional messages, Use your brand name
- Title is a headline that needs to catch attention, give description, and entice the buyer to continue on, buyer should know what you are selling without a doubt
- Look at your top competitors and study, write out 5 different ideas, has to flow and sound good
BULLETS: Highlight the top features of your product. Characters will vary by category.
- Using checkmarks or other symbols is technically not allowed. Use at your own risk
- I start off with the benefit in all caps then a colon: followed by feature info
- Don’t clutter or write a book here.
- Include any warranty info here. That’s ok
DESCRIPTION: Describe accurate info in detail, Size, Warranty, No promo material or websites. Max is 2000 characters. No HTML allowed except <p>
- I use bold tagging, breaks, paragraph
- Make it look clean- dive deep into feature and benefit
- Make sure to have a call to action
- Avoid just having large globs of text. Looks bad. Should look clean.
IMAGES: Pure white background, At least 1000dpi, image should occupy 80% of image area,
- Anything extra besides the product image you might receive a quality issue notice.
- People break the image rules all the time. It’s up to you.
- I mainly use clean image shots and a few model in action shots
- Main image is critical – should be large and detailed and take up about 80%
- Hire a photographer - Fiverr is acceptable, don’t do yourself unless you are good
- Use up ALL of your 9 images allowed
- Get extra images made up to have for later
If you haven't yet listened to Episode 3 where I talk about "How To Find A Winning Private Label Product" then please do that as well.
Check Out Episode 3 of The Private Label Podcast
Check out my Quick Start Guide To Finding A Winning Private Label Product <===Click Here
SUBJECT TIMES ON PODCAST:
[X] I-TUNES REVIEW - TO LEAVE A REVIEW CLICK HERE
[3:00] WHAT I HAVE BEEN UP TO LATELY
[5:20] START OF MAIN CONTENT
[7:00] GENERAL DO'S AND DON'TS
[9:40] TIPS 1-4
[16:50] TIPS 5-10
[31:00] HAVE A QUESTION?
RESOURCES MENTIONED IN THIS EPISODE:
Fiverr – A great site to use to find freelancers with all sorts of skills.
Upwork – A great hub that connects you with tons of freelancers to do all sorts of work. Use this site to find a great photographer.
For all other resources and tools that I use in my Amazon business please see the resources link.
SUBSCRIBE TO THE SHOW!
I Need Your Help!
If you felt you got any value out of this podcast, then please support me with an iTunes review. It's simple to do! Just click here to head to iTunes and leave an honest rating and review of the podcast. Every review helps!
TIPS TO IMPROVE YOUR SALES PAGE AND INCREASE CONVERSIONS - AMAZON PRIVATE LABEL SHOW PODCAST EP 20
Welcome To Episode #17 of the Amazon Private Label Show Podcast!
In this episode I breakdown my goals and plan to be making over $30,000 a month profit while selling on Amazon FBA. I will give you my outline and plan specific actions that will lead me to my goals and desired business outcomes.
Amazon Private Label Show Podcast - How To Make Over $30,000 A Month From Amazon FBA
I have been hard at work building the foundation for my Amazon FBA business. I normally am a big picture thinker. The short game just doesn't interest me.
I thought I would share some of my plans and goals for the rest of 2016 and beyond. It is my plan by the end of 2016 to be making over $30,00 in profit from my Amazon private label business.
Will I hit that goal?
I have every intention of doing so and look forward to the challenge.
Make sure you listen to the podcast to learn more about my plans.
Here is a general breakdown of some of my plans for the rest of 2016
- Have at least 11 products by the end of 2016 making 30K profit a month
- All products will belong to the same brand
- Each product will have several variations of color and size
- Each product will be making about $100 a day profit
- 11 products x $100 = $1100 x 30 = $33,000/month
Product Research And Launch
- Training a VA to do product research following my guidelines using Jungle Scout
- Ask existing audience and customer base what needs they have
- Make sure each product is going to be a winner before committing
- Launch at least 1 new product a month, follow launch process
- If product doesn't perform to expectations then liquidate and move on
Automation And Outsourcing
- Outsource and automate everything that makes sense to
- Utilize freelancers and virtual assistants from Upwork when possible
- Virtual assistant to handle customer service and monitor daily sales and reviews
- Virtual assistant to help with product research and talking with suppliers
- Virtual assistant to manage social media accounts
- Outsource Amazon PPC, listing creation, etc...
- Utilize tools such as Sales Backer for review and feedback automation
Social Media Goals
I don't just want to rely on Amazon for sales and traffic so I know my brands social media presence needs to be solid. I am building a brand and company that I want to sell off and cash out on some day so building an audience and following is important to me.
Now do you have to invest time and energy into social media for your products or brand? Absolutely not! This is just my plan and goal. I am just a believer in Amazon but I also know better to not put all my eggs in one basket.
Here are the total stats I am shooting for by year end 2016
- 100,000 Instagram followers
- 30,000 Facebook followers
- 10,000 person email list
- Start a Pinterest account
- How will I do this?
- Virtual assistant to mange daily postings
- Product inserts with a call to action to follow on social media
- Product insert drives them to a squeeze page to capture email address using Leadpages and Aweber
- Leveraging other peoples followings and audiences
- Do product giveaways to rapidly grow stats (See Shopify Article)
- Use RaffleCopter
Building Out My Shopify Site
- Utilize Amazon FBA to handle delivery of product sold on Shopify site
- Hire content creator for blog
- Offer branded clothing on my Shopify site to enhance brand
- Have a charity affiliation for my brand by the end of 2016
If you haven't yet listened to Episode 3 where I talk about "How To Find A Winning Private Label Product" then please do that as well.
Check Out Episode 3 of The Private Label Podcast
Check out my Quick Start Guide To Finding A Winning Private Label Product <===Click Here
SUBJECT TIMES ON PODCAST:
[1:45] I-TUNES REVIEW - TO LEAVE A REVIEW CLICK HERE
[3:30] #ASKGARYVEE BOOK
[5:10] MY PLAN
[11:00] AUTOMATION AND OUTSOURCING
[17:00] SOCIAL MEDIA GOALS
[27:00] MY SHOPIFY SITE
[31:00] CHARITY
[34:00] WHAT ARE YOUR GOALS?
RESOURCES MENTIONED IN THIS EPISODE:
Jungle Scout - An awesome plug in that allows you to quickly do product research on Amazon like a pro. Jungle Scout has saved me TONS of time when looking for new product ideas. It's a MUST for anyone who is getting started in selling physical products on Amazon. I highly recommend Jungle Scout!
SEE MY JUNGLE SCOUT REVIEW HERE:
SAVE 10% BY USING THIS SPECIAL LINK -->PLS LISTENER DISCOUNT
Leadpages - A terrific resource that allows you to create high converting landing pages that allow you to collect e-mails. I have been using this for years and it's a very high quality product/service.
Aweber - The most popular email opt-in service and e-mail broadcasting service. I use Aweber for all my newsletters and mailing lists. This is a must if you are serious about growing your Amazon business to the next level.
Salesbacker – This service and tool automates your product feedback and reviews. I use this personally and found it amazingly simple to setup and let run. This is another must have for all private labelers. Automation of this process is key and this tool does the trick.
Feedback Genius – A great tool to automate the follow up and review process. Use this to build up your customer feedback and customer reviews.
Fiverr - A great site to use to find freelancers with all sorts of skills.
Upwork - A great hub that connects you with tons of freelancers to do all sorts of work. Use this site to find a great photographer.
Shopify - Take your Amazon business to the next level and start a Shopify store to start selling on your own website. This is the platform I use as it's simple and can link to you Amazon FBA account.
For all other resources and tools that I use in my Amazon business please see the resources link.