Welcome To Episode #139 of the Amazon FBA Private Label Show Podcast!
In this episode I am joined by Dave Hirschkop the owner of Dave's Gourmet. Dave shares his story about turning a passion and idea into a hot sauce empire!
Listen to this Amazon FBA Podcast!
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How to Turn a Hobby Into a Booming Business w/David Hirschkop - EP139
In this episode I am joined by Dave Hirschkop from Dave's Gourmet. Dave took an idea and passion he had and turned it into a successful thriving business. In this podcast Dave will reveal his story about how get first got started and the lessons he has learned along the way as an entrepreneur and business owner.
His brand and company Dave's Gourmet has been featured on major media platforms such as The Food Network, The New York Times and the Wall Street Journal.
Here are some key business takeaways that Dave shares with the listeners:
- DEMAND IS EVERYTHING - If you have a great idea for a product or service then you have to make sure their is actual demand for it in the market. You can easily use platforms like Amazon to launch new products that you can test in the market to get valuable feedback. You should always seek valuable feedback from your audience and customers to help you improve your product.
- SEEK HAPPINESS - While having an aggressive business strategy is important to maximize sales and profit you may realize that your happiness and sanity are more important. Sometimes you may want to trust your guy and take your business in a direction that you find more fulfilling instead of always stressing about making more money.
- OUTSOURCING - Hire experts wherever you can to help you run and maintain your business. Spend time doing the tasks that you are good but try to outsource or hire people to manage tasks you don't want to do. Try not to be the jack of all trades when help and experts are easily accessible. Essentially don't be the bottle neck in your own business. For your online business and e-commerce needs consider hiring from the Jungle Market or Freeeup.com.
RECOMMENDED READING FROM DAVE
Grit by Angela Duckworth
CHECK OUT DAVE'S GOURMET
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Check out my latest training video!
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Jungle Scout Market – Hire pre-vetted Amazon experts to help you build, run and grow your Amazon FBA business. Created by the Jungle Scout team.
Freeeup – Ready to scale and grow your business but need help? Check out Freeeup.com and hire trained virtual assistants that can help take your business to the next level. It’s a better alternative to Upwork because it’s tailored to Amazon and e-commerce sellers.
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How to Turn a Hobby Into a Booming Business w/David Hirschkop - EP139
Welcome To Episode #138 of the Amazon FBA Private Label Show Podcast!
In this episode we break down how to expand to have massive success selling in Amazon FBA Europe!
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How to Sell on Amazon FBA Europe - He Did Over $12+ Million in Sales! - EP138
In this podcast episode I am joined by Amazon Europe expert Stephen Somers of Marketplace Superheros. Stephen breaks down what you need to know to get set up for massive success while selling on Amazon FBA Europe.
GETTING STARTED
- Consider starting selling in Amazon UK first
- Set up the proper business entities in the UK
- Ensure you are registered to handle VAT taxes
- Get set up for the proper banking needs
- Send your products in and consider using the European Fulfillment Network
- Make sure your listings are translated and optimized for the UK or any other foreign marketplace
OTHER KEY TAKEAWAYS
- Consider the Market Selling Model
- Find boring low competition products
- Find products doing about 5 sales a day and making $5 per sale in profit
- Keep launching products in various niches
- Ensure you have great images and great copy that's translated for each market
- Keep expanding your products to all different markets
- This selling model doesn't require lots of extra marketing
- Ensure your listings are translated correctly for each market
- Each listing should have it's own unique keyword research done custom for each local market
- Avoid Fiverr or Amazon translations services as they will be low quality
- Consider Translated.Net
CONNECT WITH STEPHEN SOMERS
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RESOURCES MENTIONED IN THIS EPISODE:
Jungle Scout Chrome Extension – An piece of software that allows you to quickly do product research on Amazon like a pro. The Jungle Scout chrome extension has saved me TONS of time when looking for new product ideas. It’s a MUST for anyone who is getting started in selling physical products on Amazon. I highly recommend Jungle Scout and it’s the first tool I ever purchased years ago when I first got started.
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How to Sell on Amazon FBA Europe - He Did Over $12+ Million in Sales! - EP137
Welcome To Episode #137 of the Amazon FBA Private Label Show Podcast!
In this episode I talk with Bradley Sutton of Helium 10 where we discuss actionable hacks and strategies to help you drive clicks, sales and conversions to help you level up your Amazon FBA business.
Listen to this Amazon FBA Podcast!
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Hacks and Strategies to Explode Your Amazon FBA Business EP 137
In our podcast today I wanted to deliver some simple and actionable tactics that you can use to drive conversions and sales with. I am joined by the one and only Bradley Sutton of Helium 10 where Bradley drops some absolute golden nuggets that sellers can use and implement immediately. I would advise you to listen to this episode and conversation more than once in case you feel you missed anything. Inside Bradley and I discuss the current state of Amazon as well as increasing conversions, improving keywords, product research techniques and launching products successfully on Amazon.
CURRENT STATE OF AMAZON FBA
Amazon is becoming more and more competitive over the years but there is still tons of opportunity for new sellers as well as experienced sellers to grow and build their Amazon FBA business. Once you have established yourself on the Amazon FBA USA market it may be time to expand out to Amazon Germany, UK and Japan or other markets. Also consider emerging platforms such as Walmart, Jet or other competing sites. I personally recommend that if you are building your brand you should also setup a Shopify site to expand your reach and net.
CONVERSIONS AND SALES
- Use a site like Pickfu.com to test our different images for your listing. As a marketer you may think you know what images will work best for your listings but the best route is to get audience feedback. Images are everything on Amazon. When you have the best image that gets the most attention and clicks from customers you will most likely connect on more sales.
- To convert on more sales you need to make sure your listing is speaking directly to your customers. You need to dive into your competitors and your own product reviews to fully understand how your customers talk and the lingo and keywords that they are using. This will allow you to better optimize the copy and keywords that you use in the listing. You will also better understand how to position and create your products images once you understand exactly how customers are using the product.
Use a tool like Helium 10 to help you extract the review data to make things easier.
LAUNCHING PRODUCTS ON AMAZON FBA
Every product is going to be different on how you approach the launching process. More competitive products will require you drive more giveaways or sales to particular keywords to start getting ranked. When you use tools like Helium 10 your will see exactly how many sales you need to connect on for a specific keyword before Amazon will start ranking you for it.
- Use PPC as part of your launch strategy and keep your PPC running after the launch is over. Focus in on relevant long tail keywords when you have more competitive products.
- Build and email list or Many Chat list to launch products to.
- Use a launch service if you need some extra juice to get ranked. It's important that you be very mindful and careful of Amazon's TOS and rules in regards to these services.
- Use custom URL's to get extra ranking power when driving traffic. See Helium 10's gems page.
Bradley mentioned a few launch services to explore: Check out Rebate Key and Rank Bell.
It's important to note that if you do a launch and get to page one for your keywords that their is no guarantee that you will stay ranked on page one. Ultimately the market will speak and if your product or listing is not worthy of being ranked on page one yet for the keywords you are targeting then consider keywords with less competition.
PRODUCT RESEARCH
There are tons and tons of product opportunities everywhere on Amazon FBA. Don't let anyone tell you otherwise. If certain products are hard to compete with on Amazon FBA in the USA then consider other markets around the world or ever other platforms.
Don't become overly reliant on tools to make decisions for you. As great as some of the tools like Helium 10 are we as sellers still need to use our heads and try to find the opportunities in front of us. the tools will give us the data and it's our job to recognize and see things other sellers missed. The key is to remember to give the market what it's wants. Don't reinvent the wheel.
WANNA TRY HELIUM 10?
Helium 10 is wickedly powerful and I recommend you take their tools out for a test drive if you haven't already. Here are some sweet listener discounts for you to use.
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USE CODE: PLSHOW10 - for 10% off every month
USE CODE: PLSHOW50 - for 50% off your first month
Not a member of the Facebook Mastermind group yet?
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RESOURCES MENTIONED IN THIS EPISODE:
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I NEED YOUR HELP!
If you felt you got any value out of this podcast, then please support me with an iTunes review. It's simple to do! Just click here to head to iTunes and leave an honest rating and review of the podcast. Every review helps!