Welcome To Episode #122 of the Amazon FBA Private Label Show Podcast!
In this episode I talk with Michelle Barnum Smith about using chatbots with ManyChat to launch and rank your products on Amazon.
Listen to this Amazon FBA Podcast!
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How To Launch and Rank Amazon FBA Products Using Chatbots-ManyChat - EP122
Selling on Amazon has become wildly competitive lately as seller have become smarter and more sophisticated. Those Amazon sellers that are building Manychat audiences are ahead of the curve. Imagine being able to quickly build an audience that you can easily launch products to and get ranked right away. Then imagine having your chatbots working to follow up with customers to help get your reviews and also cross promote your other products. Sellers that are setting up Amazon chatbots using ManyChat are reaping the rewards right now all while this happens on autopilot and even while they sleep. It's a game changer and we all need to get serious about building our Amazon chatbot assets.
- Email open rates are only between 10-20% right now and falling
- Facebook Messenger open rates are nearly 90%!!
BENEFITS OF USING MANYCHAT FOR AMAZON FBA
- Quickly and cheaply build your audience using ManyChat giveaways
- Use your audience to launch products on Amazon FBA
- Get ranked quickly and earn Amazon's Choice badges
- Use inserts to drive customers to your ManyChat list
- Offer coupons to drive repeat business
- Cross promote other products
- Use your Amazon chatbots to launch new products and re-launch existing products anytime you want
- No need to use expensive launch services all the time
- Your ManyChat audience is a huge asset
AMAZON MESSENGER BOT CLUB
Click To View Amazon Messenger Bot Course Training
FREE MANYCHAT TRAINING AND TOOLS
Free ManyChat Training Webinar - Click Here To Watch
Free ManyChat Build Subscribers Giveaway campaign - Click To Get
Not a member of the Facebook Mastermind group yet?
If you haven't yet watched my video "How To Find A Product To Sell In Minutes" then please do that as well.
Check Out How To Find A Product To Sell In Minutes
RESOURCES MENTIONED IN THIS EPISODE:
For all other resources and tools that I use in my Amazon business please see the resources link.
SUBSCRIBE TO THE SHOW!
I NEED YOUR HELP!
If you felt you got any value out of this podcast, then please support me with an iTunes review. It's simple to do! Just click here to head to iTunes and leave an honest rating and review of the podcast. Every review helps!
How To Launch and Rank Amazon FBA Products Using Chatbots-ManyChat - EP122
Welcome To Episode #121 of the Amazon FBA Private Label Show Podcast!
In this episode I talk with Karon Thackston from MarketingWords.com about crafting great Amazon product listings that will convert and drive sales.
Listen to this Amazon FBA Podcast!
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How To Write Amazon Product Listings That Concert Like Crazy w/Karon Thackston - EP121
Selling on Amazon is becoming increasingly competitive and fierce. While having a great product is important to your success it's only half the battle. You need an amazing product listing that speaks to your ideal customer and converts them into a buyer. Simply writing basic features and benefits isn't going to cut it anymore if you really want your product to take off. You need to truly understand who your customer is and what makes them tick. Creating a customer avatar is essential in this process. Check out the podcast for some great tips and strategies from Karon Thackston to help your craft killer Amazon product listings that convert.
Want to sell more and make more money on Amazon?
Checkout out Karon's Amazon Product Description Boot Camp Video Series!
USE CODE: BOOT20 to receive 20% OFF today!
Here are the key points mentioned in the podcast:
BUILD A CUSTOMER AVATAR
- Build and sketch out a full bio on your target customer
- Age, Sex, Income, Interests, etc...
- Research key sources of information about this person
- Research Media kits, TV Shows, Magazines, Social media, Websites, QVC, Online groups
- What language do they use when they talk?
- What desired results are they trying to achieve
- What are their pain points?
TITLE + BULLETS
- Use words and phrases you cam up with from your customer avatar
- Don't keyword stuff
- Follow Amazon's style guide for your category to avoid any issues
- Shorter lengths are easier to read and skim
- Use your main keyword phrase within the first 80 characters of the title
- The first bullet point is the most important bullet
- Pay attention to how your listing shows up on mobile and tablets
- Blend high traffic relevant keywords with long tail keywords in your bullets
- Check your PPC data to check for how well your listing keywords are actually converting
- Use a keyword tool to scrape and find your top keywords ( Helium 10, Viral Launch, Jungle Scout, Scope )
ENHANCED BRAND CONTENT
- Use your customer avatar information again to help craft your EBC
- Tell your brand story
- Top section of EBC needs to address customer needs, wants, desired results
- Lead with your most unique product feature first
- Use comparison charts as needed
- Why your product?
- Use the bottom section for any call to actions
FINAL ADVICE FROM KAREN
- Clarity is key!
- A confused mind is not a buying mind
Not a member of the Facebook Mastermind group yet?
If you haven't yet watched my video "How To Find A Product To Sell In Minutes" then please do that as well.
Check Out How To Find A Product To Sell In Minutes
RESOURCES MENTIONED IN THIS EPISODE:
For all other resources and tools that I use in my Amazon business please see the resources link.
SUBSCRIBE TO THE SHOW!
I NEED YOUR HELP!
If you felt you got any value out of this podcast, then please support me with an iTunes review. It's simple to do! Just click here to head to iTunes and leave an honest rating and review of the podcast. Every review helps!
How To Write Amazon Product Listings That Concert Like Crazy w/Karon Thackston - EP121
Welcome To Episode #120 of the Amazon FBA Private Label Show Podcast!
In this episode I talk with Kevin King where he shares amazing advanced seller strategies to help grow your business.
Listen to this Amazon FBA Podcast!
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In this podcast episode I interview Kevin King who is a successful Amazon Seller that has lots of knowledge and insight to share with the community. Kevin shares some advanced ideas and strategies with the audience that sellers can use and implement in their business.
Kevin King also runs the Freedom Ticket program where he trains and works with sellers. Make sure you visit and view the free training webinar.
Here are some key takeaways and notes from the podcast episode
PRODUCT SELECTION + LISTINGS
- Find products that fly under the radar and don't attract to much attention
- Create brands that serve and avatar and not a single niche
- The subject matter, target audience, other attributes and intended use fields are very important to fill out correctly
- Find and request the category report to find these keywords to use
- You can use the fabric type field to insert extra keywords. You will find this in the "more details" tab section.
- Spend good money on product images that tell a story.
- Use PickFu to split test your images
- Have influences create product videos that you can upload to Enhanced Brand Content
- You can use those videos in You-Tube pre-roll ads to promote your product
TRAFFIC AND LAUNCHES
- Have people ask specific questions on your Amazon listing as that will tend to index on Google.
- The best way to get product reviews is to have a high quality product. Use the Early Reviewer program if needed.
- Use Many Chat, E-mail, launch services and PPC when launching to drive as much traffic and sales as you can.
OTHER ADVICE
- Treat this as a real business
- Keep pushing forward and don't be afraid to fail
- Make sure you have enough money to launch a product before you begin
Not a member of the Facebook Mastermind group yet?
If you haven't yet watched my video "How To Find A Product To Sell In Minutes" then please do that as well.
Check Out How To Find A Product To Sell In Minutes
RESOURCES MENTIONED IN THIS EPISODE:
For all other resources and tools that I use in my Amazon business please see the resources link.
Splitly is an AWESOME tool that now allows us to split test various things on your product listings like pricing and images to measure how they perform over time. If you want to maximize your profits and destroy the competition you need to be split testing your listings. I have been using this so for a while now and I am loving it because Splitly does all the heaving lifting for me.
SUBSCRIBE TO THE SHOW!
I NEED YOUR HELP!
If you felt you got any value out of this podcast, then please support me with an iTunes review. It's simple to do! Just click here to head to iTunes and leave an honest rating and review of the podcast. Every review helps!
Advanced Amazon Seller Strategies w/Kevin King - EP120
Welcome To Episode #119 of the Amazon FBA Private Label Show Podcast!
In this episode I share 3 important lessons I have learned after doing millions of dollars in sales selling on Amazon FBA.
Listen to this Amazon FBA Podcast!
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3 Lessons Learned After Selling Millions on Amazon FBA - EP119
After selling on Amazon FBA for a long time and doing millions in dollars in revenue I have learned a lot about what it takes to become a successful seller. I recently say down to reflect on my journey and come up with 3 key takeaways that I wanted to share with you. I hope you will learn from my experiences and implement any ideas into your business to further your success selling on Amazon FBA.
Lesson # 1 - Give The Market Exactly What It Wants!
- Don't reinvent the wheel
- Use data and tools to find what people are already searching for
- Focus on what's already in demand
- Keep improving your product for long term success
Lesson # 2 - Amazon Only Cares About Amazon
- Respect Amazon's rules and TOS because it's their platform
- Amazon doesn't care how long you've been selling on Amazon or how much money you've made them
- Be cautious in building your entire business on Amazon
- Amazon can change the rules that effect your business
- Focus on building your own audience outside of Amazon
Lesson # 3 - Amazon Works! Stick With What's Already Working!
- Avoid shiny object syndrome
- Go all in on Amazon right now
- Keep taking action and learn from failures
- Don't become a content junkie
- Focus on Just in time learning
- Set goals and work to achieve them in small steps
Not a member of the Facebook Mastermind group yet?
If you haven't yet watched my video "How To Find A Product To Sell In Minutes" then please do that as well.
Check Out How To Find A Product To Sell In Minutes
RESOURCES MENTIONED IN THIS EPISODE:
For all other resources and tools that I use in my Amazon business please see the resources link.
SUBSCRIBE TO THE SHOW!
I NEED YOUR HELP!
If you felt you got any value out of this podcast, then please support me with an iTunes review. It's simple to do! Just click here to head to iTunes and leave an honest rating and review of the podcast. Every review helps!
3 Lessons Learned After Selling Millions on Amazon FBA - EP119
Welcome To Episode #118 of the Amazon FBA Private Label Show Podcast!
In this episode I chat with Greg Mercer of Jungle Scout about creating a million dollar business on Amazon FBA.
Listen to this Amazon FBA Podcast!
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Tips to Creating a Million Dollar Business on Amazon w/Greg Mercer of Jungle Scout - EP118
In this amazing podcast episode I have a great conversation with Greg Mercer of Jungle Scout where Greg gives amazing tips to help sellers build and create their Amazon business. As Greg and I discuss Amazon has changed a lot over the years but if you focus on the basics then you can set your self up for massive success. The key to growing and getting to the next level on Amazon is to simply keep launching and adding more quality products.
PRODUCT SELECTION AND SOURCING
- Look for products that are in demand and can be improved to beat the competition
- Consider selling products that are a little higher priced than normal ( $17-$50 )
- Be cautious of selling products with a lot of moving parts or electronic items
- Find great suppliers by looking up the importing records of your top competitors
- Work to build a long term relationship with your supplier that is mutually beneficial
- Find multiple suppliers of a product to be able to effectively negotiate pricing
- When asking the supplier to customize the product explain your reasoning and give great details
LAUNCHING PRODUCTS AND LISTING OPTIMIZATION
- Build your own email list and audience that you can launch products to
- Run aggressive PPC during the launch phase along with giveaways to get ranked
- Use a tool like the Jungle Scout web app to determine your giveaway amount
- Gain reviews through follow up emails by using a service like Jumpsend
- Split test your main imagine to determine what is the best performing image
OUTSOURCING
- Sellers should learn to do their own product research and keyword research
- Tasks such as product photography and listing creation should be outsourced
- Use a service such as Jungle Market to find pre-vetted freelancers for Amazon sellers
Not a member of the Facebook Mastermind group yet?
If you haven't yet watched my video "How To Find A Product To Sell In Minutes" then please do that as well.
Check Out How To Find A Product To Sell In Minutes
RESOURCES MENTIONED IN THIS EPISODE:
For all other resources and tools that I use in my Amazon business please see the resources link.
Jungle Scout – An piece of software that allows you to quickly do product research on Amazon like a pro. Jungle Scout has saved me TONS of time when looking for new product ideas. It’s a MUST for anyone who is getting started in selling physical products on Amazon. I highly recommend Jungle Scout!
SEE MY JUNGLE SCOUT REVIEW HERE:
SAVE $20 BY USING THIS SPECIAL LINK –>PLS LISTENER DISCOUNT – Chrome Extension
EXCLUSIVE JUNGLE SCOUT BUNDLE OFFER LINK <–
Jump Send – This is what I am currently using for my feedback and follow auto-responder service. I can send messages to customers to ask for reviews and build value. You can also access the Jump Send deal site to help you launch new products and gain some traction so you can start ranking organically.
* Use this special link to receive 35% off your first month. This is an exclusive podcast listener discount!
Jungle Scout Market – Hire pre-vetted Amazon experts to help you build, run and grow your Amazon FBA business. Created by the Jungle Scout team.
Splitly is an AWESOME tool that now allows us to split test various things on your product listings like pricing and images to measure how they perform over time. If you want to maximize your profits and destroy the competition you need to be split testing your listings. I have been using this so for a while now and I am loving it because Splitly does all the heaving lifting for me.
SUBSCRIBE TO THE SHOW!
I NEED YOUR HELP!
If you felt you got any value out of this podcast, then please support me with an iTunes review. It's simple to do! Just click here to head to iTunes and leave an honest rating and review of the podcast. Every review helps!
Tips to Creating a Million Dollar Business on Amazon w/Greg Mercer of Jungle Scout - EP118
Welcome To Episode #117 of the Amazon FBA Private Label Show Podcast!
In this episode I talk with Tyler Henderson from Seller Labs about listing optimization and growing your brand on Amazon in 2019.
Listen to this Amazon FBA Podcast!
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How To Drive Sales + Grow Business in 2019 w/Tyler Henderson of Seller Labs - EP117
In this episode I talk with Tyler Henderson of Seller Labs. Tyler is an Amazon seller himself and works with hundreds of other sellers to help them grow their business. Tyler and I talk about various topics such as listing optimization, Amazon PPC and how to use the message system to tell your brand story.
As mentioned Seller Labs was very gracious and has offered my listeners a 15% discount on some of their software. Please visit their site and use code: PLSHOW at checkout to receive the discount.
Here are the key takeaways from the podcast:
Amazon is changing. Sellers are becoming for sophisticated as the platform evolves. In order to succeed long-term on Amazon you need to make sure you treat Amazon as a real business.
LISTING OPTIMIZATION
- Use one or two top phrases in your title that are high traffic and converting.
- Sketch out an avatar of who your customer really is and then craft your listing with that customer in mind
- Bullet points need to highlight key benefits to the customer
- Don't overlook your description as some customers will scroll and read it.
- The first sentence or two of your product description is very important.
- Use enhanced brand content to highlight key features and benefits of your product as well as tell your brand story
- Use lifestyle photos showing your target customer using the product
- Use your PPC data to craft and mold your product listing over time
PAY PER CLICK
- Sellers MUST be using PPC in order to maximize sales
- Auto campaigns are important for mining new keywords so always keep it running
- start by targeting lower competition longer tail keywords with exact and phrase match
- Use a software like Seller Labs Ignite to assist with managing your campaigns to save you time and ad spend
FOLLOW UP MESSAGING
- Limit the amount of messages you send to 1-2
- Tell your brand story and give real value
- Test engaging subject lines that are engaging
- Attach a PDF, ebook or video to add value
- Use messaging to build your business and brand - Sign up for Seller Labs Feedback Genius
Not a member of the Facebook Mastermind group yet?
If you haven't yet watched my video "How To Find A Product To Sell In Minutes" then please do that as well.
Check Out How To Find A Product To Sell In Minutes
RESOURCES MENTIONED IN THIS EPISODE:
For all other resources and tools that I use in my Amazon business please see the resources link.
Ignite by Seller Labs – Managing your Amazon PPC can be a frustrating and time consuming process. If you neglect your PPC campaigns then you will certainly by waiting money and losing lots of potential profit. If you are looking for a great tool or service to assist you with your Amazon PPC while lowering your ACOS then give Ignite a shot. Just imagine all of the time you can save and then invest into other areas of your business. Start your free 30-day trial now!
USE CODE: PLSHOW to save 15% off
Feedback Genius – This is a terrific tool to automate your seller feedback and get product reviews. Just use their proven templates or customize to your liking. Start your free 30 day trial today!
USE CODE: PLSHOW to save 15% off
SUBSCRIBE TO THE SHOW!
I NEED YOUR HELP!
If you felt you got any value out of this podcast, then please support me with an iTunes review. It's simple to do! Just click here to head to iTunes and leave an honest rating and review of the podcast. Every review helps!
How To Drive Sales + Grow Business in 2019 w/Tyler Henderson of Seller Labs - EP117
Welcome To Episode #116 of the Amazon FBA Private Label Show Podcast!
In this episode I chat with Casey Gauss of Viral Launch where we discuss the selling strategies and mindsets of 8 and 9 figure Amazon sellers.
Listen to this Amazon FBA Podcast!
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How To Grow Your Business and Scale to 8 Figures w/Casey Gauss of Viral Launch
In this episode I was joined by Casey Gauss of Viral Launch where we discussed product selection and ppc strategies to help you win on Amazon in 2019. We also talked about how 8 and 9 figure Amazon sellers are having so much success. There are a lot of great takeaways and nuggets laced throughout this entire episode so make sure you listen to the very end. Heck even listen to it twice for maximum impact!
PRODUCT SELECTION TIPS AND STRATEGY
- Find products and build brands in boring niches like office supplies. They attract less attention because they aren't sexy or exciting.
- Find a product market to build a brand in and not just individual products.
- Have a big picture long term brand strategy.
- Find high traffic keywords where the current product assortment is lacking and customers don't have great products to choose from. Use Viral Launch Product Discovery for this.
GETTING AMAZON PRODUCT REVIEWS IN 2019
- Use the Amazon early reviewer program.
- Ask customers for reviews in the follow up email sequences.
- Deliver a great customer experience and have great packaging.
PPC AND TRAFFIC
- Focus on long tail keywords with low competition
- Cranking PPC spend to buy your way to the top no longer works
- Start 1 Auto Campaign - $20 budget
- Start 1 Individual Product Targeting Campaign - $20 budget
- Start a Broad and Phrase Campaign - $20 budget
- Graduate best performing keywords to exact match campaigns
2019 ADVICE AND MINDSET OF 9 FIGURE SELLERS
- Don't cut corners on anything. You will pay for it.
- Adapt or die with changes
- Don't be the bottle neck in your business. Hire and train VA's to get to the 8 and 9 figure level
- Stick with what's working and don't reinvent the wheel
- Build and audience to drive traffic from. Use Many Chat.
- Take action and get started. Don't be afraid to fail early and often. Keep pushing forward.
Get in touch with Casey and the Viral Launch team!
Not a member of the Facebook Mastermind group yet?
CLICK TO WATCH ME FIND PRODUCTS WITH PRODUCT DISCOVERY
RESOURCES MENTIONED IN THIS EPISODE:
For all other resources and tools that I use in my Amazon business please see the resources link.
quo;hidden gems” product ideas on Amazon then look no further.
To get $50 off / 50% off any Viral Launch service use this coupon code: UYFM3AOVLP
Feedback Genius – This is a terrific tool to automate your seller feedback and get product reviews. Just use their proven templates or customize to your liking. Start your free 30 day trial today!
SUBSCRIBE TO THE SHOW!
I NEED YOUR HELP!
If you felt you got any value out of this podcast, then please support me with an iTunes review. It's simple to do! Just click here to head to iTunes and leave an honest rating and review of the podcast. Every review helps!
How To Grow Your Business and Scale to 8 Figures w/Casey Gauss of Viral Launch
Welcome To Episode #115 of the Amazon FBA Private Label Show Podcast!
In this episode I cover 4 important Amazon news topics that you need to be informed of.
Listen to this Amazon FBA Podcast!
Your Amazon FBA 411 News Update - EP115
There is an awful lot going on in the world of Amazon right now and I thought I would do a quick breakdown of what you should be aware of as an Amazon seller. This breakdown should get you caught up to speed quickly.
- Join me at SellerCon in Las Vegas in June! Grab your ticket here.
- Download my 20 Hot Products To Sell on Amazon right now PDF
4 HOT NEWS ITEMS:
1. South Dakota Sales Tax Collection
Amazon begins collecting and handling Sales Tax for the state of South Dakota starting March 1st. I recommend collecting sales tax in your home state at minimum. I use Tax Jar to do this for me as do many other Amazon FBA sellers. As always please talk with your tax professional for advice and guidance.
2. 2018 Amazon Seller Results
- Nearly 200,000 small and medium-sized businesses sold more than $100,000 in Amazon’s stores in 2018.
- More than 50,000 small and medium-sized businesses exceeded $500,000 in sales in our stores in 2018.
- The number of small and medium-sized businesses eclipsing $1 million in sales in Amazon’s stores worldwide grew by 20 percent in 2018.
3. Amazon Voice of the Customer Dashboard
What is it? - A way for you to monitor your listings so you can address problems and avoid getting your listing shut down.
CX Health is determined by comparing your offer’s negative customer experience (NCX) rate with those of similar offers. The NCX rate is the number of orders for which the customer reported a product or listing issue divided by total orders. Amazon listens to customer feedback across returns, refunds, customer service contacts, and product reviews. Comparing your offer’s negative customer experience (NCX) rate with those of similar offers.
Takeaway - Look at the customer feedback to address any potential issues with the accuracy of your listing. Make sure the listing is accurate.
4. Amazon Project Zero
What is it? - Amazon’s Project Zero will let brands remove counterfeit listings of their products. They will give brand owners the ability to do this on their own as long as you aren’t abusing it.
- Brand Registry is probably a must so enroll right away.
- Need to get on the waiting list. Click to get on the list.
- This works alongside Amazon Transparency.
- Here is The Verge article I referenced so you can read further about Amazon Project Zero
Not a member of the Facebook Mastermind group yet?
If you haven't yet watched my video "How To Find A Product To Sell In Minutes" then please do that as well.
Check Out How To Find A Product To Sell In Minutes
RESOURCES MENTIONED IN THIS EPISODE:
For all other resources and tools that I use in my Amazon business please see the resources link.
Tax Jar – This is by far the most popular software tool that helps sellers collect and file sales taxes. It integrates smoothly with all the popular selling platforms such as Amazon and Shopify. I currently use Tax Jar for online sales tax collection and filing.
SUBSCRIBE TO THE SHOW!
I NEED YOUR HELP!
If you felt you got any value out of this podcast, then please support me with an iTunes review. It's simple to do! Just click here to head to iTunes and leave an honest rating and review of the podcast. Every review helps!